ASAE continues to work with U.S. Travel Association and a broad coalition of associations to urge Congress to pass the VISIT USA Act (S. 3220/H.R. 6128), legislation that would restore funding for Brand USA in fiscal years 2026 and 2027.

Created by Congress in 2009, Brand USA is a public-private partnership that promotes the United States to international travelers and provides clear guidance on visa and entry requirements. The organization generates more than $24 in visitor spending for every $1 invested, helping support jobs, small businesses and local economies across the country.

Brand USA is funded entirely through private-sector contributions and fees paid by international visitors – not U.S. taxpayers. As shared in U.S. Travel’s one-pager, full funding is especially important as the U.S. prepares to host major global events, including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, which together are expected to attract 40 million visitors and generate $100 billion in economic impact.